Telecomabmex deploys Mexuar's Corraleta for C2T, Audio Conferencing and Radio Interview solutions

Today, 12th September 2008, Telecomunicaciones Abiertas De Mexico SA DE CV (Telecomabmex) Mexico, have announced a new range of VoIP products and services. The new C2T (click to talk) service enables their customers to call sales and service companies from their desktop or mobile PC.

A web browser based audio conferencing solution is available for companies wishing to make an instant conference call. Finally the same Corraleta™ voice technology is being used for mobile radio interviews.

The technology is developed by Mexuar under the Corraleta™ brand name. It is a platform independent application built around the Asterisk open source telephony engine and running on the Java Virtual Machine. By using a standard web browser and broadband connection users can dial the softphone and make a ‘live’ call in under 10 seconds. The call is initiated and carried through VoIP and can break out to standard PBX servers.

The click to talk solution is ideal for e-commerce businesses enabling the call centre to view the context of the call and identify from several pages the products the customer wishes to purchase. Not only is there the opportunity to upsell but also to make sure the customer is buying the right type of product.

Audio conference calls are initiated in a similar way. Simply open the company website and enter your user name and password when prompted. This page then becomes an active audio conference room on your PC! Many users can access the same page from their desktop PC, laptop or even mobile/cell phone. The calls are very low and in some cases free when using VoIP services.

Charles Woods, Mexuar’s global sales and marketing director, says: “Corraleta uses Java technology, the softphone requires no downloads, simply click and the call is initiated within 10 seconds. You can customise and brand your own solution, it’s a very powerful tool in bridging the internet and telecommunications.”

Juan Carlo Fenandez-Busto, Telecomabmex Director of Operations and Systems, comments: “We have added a button to our website & emails then within seconds our clients can chat with us from any PC. All you need is a broadband internet connection and headset or simple PC microphone and speakers.”

He adds: “Our applications will help increase the customers web expeience. By implementing our solution a sales representative is available to any web surfer in just one click. In conjunction with a resident application we can open a window in the sales representatives browser and they can see the page you were viewing when you pressed the ‘Call Me’ button. Our solution is also used as a contact mechanism by our clients and as a way to enable remote interviewing in the Radio Industry.”

WALMERIC CHOOSES MEXUAR’S CORRALETA FOR C2T VOICE APPLICATION

Walmeric Soluciones in Madrid have launched a new C2T (click to talk) hosted service for companies wishing to add voice to their e-commerce web sites and shopping portals. They chose Mexuar’s Corraleta technology (http://www.mexuar.com/) for reliability, quality and ease of use.

Corraleta is a platform independent application built around the Asterisk open source telephony engine and running on the Java Virtual Machine. Using a standard web browser and broadband connection, users dial the softphone and make a ‘live’ call in under 10 seconds. The call is initiated and carried through VoIP and can break out to standard PBX servers.

The system is highly secure: there is no software to install, thereby avoiding viruses; no ports are opened which could lead to firewall issues; and no routing takes place via unknown PCs or servers. Correlata uses IAX protocol, resulting in a tiny footprint of only 125kb for click-to-talk applications, and with easy NAT router and firewall transition. It also uses less bandwidth than Sip.

Walmeric supply their C2T solution within 10 minutes of the client paying for the service online. The client is supplied a softphone in the form of a customised ‘Call Us’ button and the dialplan is routed through Wamerics call service. The client can then deploy the ‘Call Us’ button on their shopping site or web portal.

Charles Woods, Mexuar’s global sales and marketing director, says: “Corraleta uses Java technology and, by developing a softphone application, it’s a powerful tool in bridging the internet and telecommunications. Walmerics solution enables the customer to easily add a C2T solution on the web site taking minutes to deploy rather than days. In today’s competive market it’s an extremely effective solution”

He adds: “Our applications support web users interacting directly with customer service agents and are proven to boost sales and overall service - especially in higher-value sales transactions. Corraleta delivers Click-To-Talk 2.0 for businesses, enabling them to quickly deploy platform neutral applications that bring significant cost savings.”

Antonio Moragues, Walmeric’s Managing Director of communications, comments: “Mexuar’s Corraleta technology is flexible and from the tests we made has the best audio quality. Our solution enables the customer to buy ‘On Demand’ and they are not tied into lengthy contracts. This is ideal for businesses that need to budget. Our customers can use C2T within minutes. There is also no need to download large software programs. It’s quick and easy to use, simply click to buy and click to talk – all in 10minutes!’

Mexuar Communications are currently developing their next generation click to talk and VoIP technology solutions. To be the first to know about these why not subscribe to our blog area http://mexuarapps.blogspot.com or contact Charles Woods, Sales & Marketing Dir. on +44 (0)161 866 0028 charles@mexuar.com

About Walmeric:
A leading provider of new technology solutions for the Internet and Telecommunications. For futher information contact www.walmeric.com

Talk through your applications using Mexuar’s Corraleta™ Java applet.

In 2006 Mexuar launched Corraleta Technology SDK to developers and integrators already experienced in using Asterisk (open source telephony software). Corraleta was met with a number of rival products, but there are a number of reasons why we are ahead of our competitors in the commercial market. This document will explain what we do, how we do it and also how you can take advantage of internet communications.

There is an acceptance of VoIP (Voice over Internet Protocol) the ability to talk over the internet and with a growing demand for Presence and Unified communications many businesses will need these types of programs to remain successful in their already busy and competitive markets.

Mexuar provide a wide range of services and combined with our knowledge of bridging both the internet and telecommunications, we have some very powerful tools that can be integrated into your existing software or even produce a customised solution specific to your business.

Since we are the software developers we have been asked to assist in deploying solutions at every level. With this in mind our services and solutions extended to the point where we now offer turn key solutions for the customers’ specific requirements. The services we offer are as follows:

· Consultancy
· Documentation
· Programming
· Development
· Design elements
· Integration to existing systems
· Telephony Server
· Installation

Why should you consider Mexuar’s technology?
Let me explain. The most frustrating part of communicating via the internet is that you have to download software, there are many version changes and it takes an age to get connected. When you eventually get online the quality is poor or the communication simply drops out. After downloading a program 20/30Mb it’s an extremely disappointing experience. This is providing you can get through the Firewall and NAT router.

So how do we compare?
Corraleta Technology works in an entirely different way. The main element used to communicate is a Java technology applet. The applet sits on a telephony server, using Asterisk, when you click on the button in the web page or CRM solution you can make a call in under 10 secs. There is no need to download software as the applet is only 125kb! It’s so tiny it can negate the Firewall and NAT router.

Okay, now I’ve given you a taste for the technology let me explain more about Corraleta and how it can be used with applications available today.

· Mexuar Corraleta™ Technology SDK is a software development kit enabling you to skin your own web based phone, communication tools and click-to-talk solutions.

· Mexuar Corraleta™ Connect is a click-to-talk solution ready to be deployed to your telephony server complete with administration tools. This product was developed using Corraleta SDK.

Let's take a look at both of these products in more detail.


Mexuar Corraleta™ Technology SDK allows open source telephony integrators and Asterisk developers to implement “Click-to-Talk” applications.

Deployment of click-to-talk functionality can be implemented on the website of any size of business. With this feature, any website visitor can use their web browser and PC to make free calls and talk with sales or support staff in the company’s contact centre.


The Corraleta™ Technology SDK takes users from a web page to a VoIP call with a live customer service agent within 10 seconds. These calls are pure IP from the web browser to the customer contact centre PBX and are free, irrespective of the location of the caller or contact centre.

The Corraleta-developed application can be used to initiate port 4569 IAX2 calls to the contact centre via a button on a web page using just their headset and microphone, or can trigger a callback from the contact centre to the user’s chosen telephone.

Application examples include sales and support services for online ecommerce websites, emails embedded with click to call functionality and pay-per-call online banner advertising.

Corraleta™ SDK uses Java technology to deliver VoIP across multiple browsers and 3rd party white label applications, providing tight, platform-agnostic integration between traditional phone systems and core business applications, whether on the company internal network or on the Web. The applet is only 125kb, so downloads in a couple of seconds. This contrasts with rival solutions that use ActiveX® and work only with Windows® platforms and the Internet Explorer® browser.

So what does all this mean in plain language?
Mexuar's Corraleta Technology SDK will enable open source installers to configure Asterisk to accept IAX2 calls from any webpage using any browser with Java 1.4 and above http://www.mexuar.com/downloads/Level1Products/CorraletaSDKBrochure.pdf

There is no client or configuration required by the website viewer, it’s Click to Call in 10 seconds or less. Take a look at the Corraleta Connect flash demo http://www.mexuar.com/demo.swf This type of solution can be created for ecommerce or supplied on a telephony server i.e. Corraleta Connect.


Should the website viewer not have a headset or mic a “two legged outbound call” can be initiated. (e.g. like “Google ads”)

How can you benefit and profit using Corraleta?

• The benefit of using Click to call connectivity is the ability to offer low cost and in some cases ‘free’ calls attracting more customers to use your services.


• A Mexuar licence is charged per IP address not per seat, keeping the cost down.


• Which of the major players have a Java technology applet with the same functionality? Ayava, NEC, Nortel, Cisco?
As New Presence enters the market there are software vendors that can take advantage of implementing a Corraleta type application.

• Corraleta can be used in many applications as Java technology opens up so many opportunities:
· Web page for e-commerce and online purchasing
· Click to talk through email such as Microsoft Outlook®
· Customer Relationship Management (CRM)
· Click to call from a banner for internet advertisers
· Webphone Application, Worldwide calls via your web browser
· Presence enables you to communicate efficiently
· Unified Communications
· Audio Conferencing via your company’s website
· Social Network & Dating sites
· Virtual sites such as Second Life®
· Webphone on a USB stick


We will publish a series of customers using our applications soon at http://mexuarapps.google.com/ Make sure you sign up to our RSS feed.

• If you are a Telco why not buy or rent a hosted solution and offer Click to talk to your clients. Here’s a great example of a service currently in use in Spain http://www.walmeric.com/

• Finally, for all the developers out there, why not build a 3rd party white label application using the Mexuar Corraleta SDK as the underlying technology. Aloha Tone deployed a solution in Hawaii, here’s a link to the overview and TV News coverage:
KNHL Hawaii© Video feed, KNHL Hawaii© Web review

How can you see a demonstration?

You can check out our client's site. Here you will experience automated recordings, DTMF and a full functional Webphone keypad http://www.nightexchange.com/

We will add a series of demonstration modules to our blog spot http://mexuarapps.blogspot.com/ make sure you subscribe to our RSS feed.

How can you test Corraleta?


For developers and integrators we have a Mexuar Corraleta SDK 30 day trial licence available. There is a small charge for this however if you purchase within a reasonable time we will refund this fee. Email me for further details: charles@mexuar.com


Alternatively you can plug in your headset and test Corraleta Connect now. Well, you can if you call between 9am-5pm GMT, click on the link below and speak to me. This was developed using Corraleta Technology SDK http://click.mexuar.com/webuser/click/43/userurl/Website

How is the Mexuar Corraleta SDK licensed?

Mexuar have a real simple model the licence is Per Asterisk Server (it’s tied to the external IP address of your Asterisk server when you order the licence), apart from this however there are no restrictions. Call or email me for further details charles@mexuar.com Office DDI +44 (0)161 866 0028Don’t forget to sign up for our RSS feed and make our blog your favourite http://mexuarapps.blogspot.com/